rebranding

 It just dawned on me that part of the new covers for the Outlander books–part of the effect of the font change, the centered gold single-icon design–is to make it look more like the many-tomed fantasy series that sell so well today (I’m looking at you, GoT, though I do not read you), versus the 1990s romance novel covers of the original editions. Again, it’s amazing to look back and see the place fantasy has carved for itself in society today, vs. the corner it huddled in when I was little. The resurgence of LOTR, with its movies, together with the sprawling Harry Potter franchise, served chiefly to enable this, I assume. I’m not one to gnash my teeth and cry “it was better when no one thought it was cool!” as is sometimes said. It’s just interesting.

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